2024 Influence Trends You Should Care About
As of 2023, most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential. No longer just a buzzword or
As of 2023, most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential. No longer just a buzzword or
As of 2023, most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential.
No longer just a buzzword or a pipeline dream, The Creator Economy is real and represents the entire network of individuals who are able to tangibly earn a livelihood from content creation.
There are over 50 million creators across the world, with 2 million of them being able to use content creation as their primary or only source of income. That leaves 48 million people actively creating content at an amateur level, eager to make a stronger mark and impression in the space.
What does that mean for brands? An impressive 96% of the creator economy is yet to be tapped into and properly utilized. With The Creator Economy estimated to be worth $500bn by 2027, and only 4% of that workforce realizing their full potential, there is enormous scope to hold the hand of these smaller profiles as they establish themselves.
While 2023 went as far to show that Influence has a secure and vital place at the table, 2024 will put it in a leading seat. This is the year that Influence moves from a nice-to-have component of a brand’s marketing stack, to an essential tool for commercial growth and brand awareness that is not to be omitted.
Our new report outlines 6 key trends in Influence for 2024 that brands should embrace to stay ahead of the curve. Download “2024 Influence Trends You Should Care About” here.
2024 promises to be a consequential year. Amidst the uncertainty, experts across the Ogilvy network have identified key trends and insights that will
2024 promises to be a consequential year. Amidst the uncertainty, experts across the Ogilvy network have identified key trends and insights that will help brands prepare to make the most of the opportunities that will arise and set themselves up for success and growth this year, and beyond. Below is a collection of our content focusing on 2024 trends:
2024 Influencer Trends You Should Care About
While 2023 went as far to show that Influence has a secure and vital place at the table, 2024 will put it in a leading seat. The six trends outlined by our global Influence experts illustrate how brands can tap into the Creator Economy to create lasting relationships with consumers that lead to sustainable growth.
Social Media Trends 2024: A Culture-First Reset For Brands on Social
Big social is having sort of a midlife crisis. Platforms are struggling with attention scarcity, differentiation needs, AI disruption, and advertising under pressure. To win attention and connect in this new environment, brands need to focus on culture and show empathy like never before.
6 Trends Revolutionizing Media in 2024
From the integration of immersive AI to the strategic utilization of data analytics, the six trends outlined in this new report reshape the way advertisers can think about engagement, and offer a canvas for creativity that has been long-awaited.
Loyalty Trends 2024: Building Brand Devotion
From the wow factor to anticipating a cookieless future (it’s really going to happen this year), these trends in loyalty marketing identified by our loyalty experts and their recommendations will help your brand drive deeper relationships with your best customers.
The 2030 Forecast details 10 major shifts and key forecasts most relevant to brands and businesses. that will affect the global workforce, our relationship with AI & technology, ESG, the future of healthcare, economic dominance, distribution of wealth, among other areas.
2024 marks the 30th anniversary of Italy’s Roberto Baggio missing a penalty winner against Brazil in the 1994 World Cup finals. During the
We have entered the age of Social 3.0, a new era which necessitates brands become culture-first players. This necessitates the development of increasingly
Social Media Trends 2024: A Culture-First Reset for Brands on Social
2024 marks the 30th anniversary of Italy’s Roberto Baggio missing a penalty winner against Brazil in the 1994 World Cup finals. During the event’s opening ceremony, the American organizers made Diana Ross take a spot kick, which she ominously missed. That moment in time was a well-documented cluster bomb in culture, exploding across traditional media. Imagine social and memes were available at scale back then.
Fast-forward to today. Culture is less top-down. Social has enabled a more bottom-up, bubble-up, decentralized way for culture to emerge. And the energy, velocity and amplification power of social is reshaping our world, enabling subcultures and shifting power to consumers and communities.
This is a new context where there is not one easy-to-understand mainstream popular culture. To win attention and connect in this new environment, brands need to understand nuances and show empathy like never before. Brands must not only react to culture but also embrace it, and sometimes lead it. In 2024, social media success hinges on this cultural integration.
And what a time to be alive for social platforms to navigate users in a world that’s on fire. Half of the planet is looking at crucial elections that will have defining implications for democracy, for ongoing climate concerns, for the direction of geo-political conflicts and and for people craving for more individuality. All of this while platforms struggle with attention scarcity, differentiation needs, AI disruption and advertising under pressure. But hey, it’s the new normal. Big social is having sort of a midlife crisis. Just think about Facebook turning 20 this year.
For this report we’ve assessed the most significant developments in social media marketing in 2023 and then looked into the future through a lens of culture, all the while knowing that nothing is certain about 2024 except that there will be considerable uncertainty.
We identified 10 sub-trends that sit in this bigger shift towards a culture-first social. We tapped the minds of our talent across different departments, offices, and regions. In addition to that, we delved into campaign data and had a (virtual) coffee with some of our clients’ marketing and social leads to get a better understanding of what’s moving and shaking within their industries and eventually within the bigger picture of social media tomorrow.
Download Social Media Trends 2024 today, and enjoy the reading!